Social media for responsible fish fanatics

Mar 3, 2016 by

The social media for responsible fish fanatics

Fishbrain: The social media for responsible fish fanatics

Social networking sites like Facebook are all about friendship and posting pictures of cats, dogs and gloating on your children’s achievements. Fishbrain, however, strays from the usual mechanics of a social networking site by turning normal people into effective hobbyists who can turn their hand to catching, for instance, a sea bass with greater ease. The app is a haven for fisherfolk who want to brush up on their skills by watching hundreds of videos as well as reading expertly written tutorials.

With over 1.5 million users and growing, Fishbrain is the Facebook for fishing enthusiasts. Perhaps one of the better features of the app is teaching people how to protect wildlife with its smart inclusion of a tracking device that monitors endangered and invasive species of fish. In short, it makes people become great fishermen and at the same time protectors of rare and scarce animals that may be in the surrounding environment.

Fishbrain is able to teach people responsible fishing by partnering with the United States Fish and Wildlife Service, which tirelessly works to conserve wildlife.

“As of December 2015, users have logged sightings for nine threatened species,” said Valerie Fellows, a spokesperson at the Fish and Wildlife Service. “We share (that information) with our field biologists, so they can use it to track species locations, better understand what habitats are being used, and even identify factors that cause (species) to decline.”

In addition, the app also gives fisherfolk information on how not to fish in certain areas. For example, a rod’s hook is a bad idea for places that have alligator snapping turtles. These animals are not only endangered but they’re also attracted to hooks, which eventually will find their way inside the animals’ throat. Fishbrain notifies a user if the location they’re currently in contains endangered species and suggests equipment that will guard their safety.

According to data-gathering site Business of Apps, smartphone users spend 50% of their time using apps. Around 29% of the time is dedicated to social networking, while games only account for 11%. Gaming Realms, a software developer for popular online titles, asserts that the diversification of mobile apps and its close affinity to the advances of the Internet made it possible for apps to be popular not only to gamers but the general public as well. With the success of Fishbrain, perhaps developers will make more social networking apps in the future that target other hobbyists.

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